Acknowledgements

It is a great pleasure to be giving this year’s REAL Challenge lecture. Let me start by applauding the important work of the Health Foundation and in particular its Research and Economic Analysis for the Long Term (REAL) Centre, which supports improved long-term decision-making in health and social care. If there were ever a time to be keeping it REAL, it is now. I would like to thank Jennifer Dixon, Rebecca Mann and Anita Charlesworth for comments and suggestions on this lecture.

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